PDC X ICC X GITA Erasmus: Start Your Career and Learn to Develop Your Own Business in Pandemic Era

Source: President University

President Development Center (PDC) in collaboration with Internship and Career Center (ICC) President University held a webinar with the theme "Start Your Career and Learn to Develop Your Own Business in Pandemic Era" last Friday (26/6). This event was part of the Erasmus GITA program, where business practitioners were present to share their knowledge and experiences about entrepreneurship. The event invited Hopy Familianto, CEO of CODEX, a special team from Telkom Indonesia that manages Digital Talent Cycle and Arief Susanto, Founder & CEO of Dusdukduk, a creative business that has made many breakthroughs.

In the first session, Hopy began his session with a question, "How can we be relevant with digital? How can we survive in digital? " It is a common fact that the current technology plays a major role in every line of business, whatever the industry is. To start a career in the middle of this new era, he explained several points that need to be highlighted, namely understanding the company, yourself, and digital. "Every company has a company profile, learn the vision and mission, work culture in the company, and the products they work on. Then, learn how the company profile matches the skills we have," he said. Furthermore, he also mentioned that we are not competing against other employees, but with ourselves therefore it is important to do continuous learning. "Don't be afraid to start your career because what the company needs is not the best employees, but the best version of you, at the moment," he said.

Meanwhile, Arief shared his experiences and tips on becoming entrepreneurs in the second session. He said that the current pandemic has created limitations that encourage us to think more creatively. "Creativity must be possessed by people from various fields, not only applied to people with a design background. Creativity should be applied to all fields," he said. Furthermore, he mentioned that creativity is not only limited to the process of product making, but the system of the business itself requires creativity, for example, marketing strategies, financial management which also requires innovation and breakthroughs. "Ready for new normal, we see this opportunity as a new creative industry with new consumer needs, new business goals, a new business model, and finally new leads to service experience," he concluded.

The event was attended by students, lecturers, and alumni who were interested in becoming entrepreneurs as well as students who participated in Corporate Entrepreneurship course. (SL)

PDC X ICC X GITA Erasmus: Start Your Career and Learn to Develop Your Own Business in Pandemic Era

President Development Center (PDC) bersama Internship and Career Center (ICC) President University mengadakan webinar bertajuk “Start Your Career and Learn to Develop Your Own Business in Pandemic Era” pada Jumat lalu (26/6). Acara ini merupakan bagian dari program GITA Erasmus, di mana praktisi bisnis hadir untuk membagikan ilmu dan pengalamannya seputar entrepreneurship. Acara ini mengundang Hopy Familianto, CEO CODEX, tim khusus dari Telkom Indonesia yang mengatur Digital Talent Cycle dan Arief Susanto, Founder & CEO Dusdukduk, sebuah bisnis kreatif yang melakukan banyak terobosan.

Dalam sesi yang pertama, Hopy memulai sesinya dengan sebuah pertanyaan, “Bagaimana kita bisa relevant dengan era digital? Bagaimana kita bisa bertahan di era digital?”. Tidak dipungkiri teknologi saat ini berperan besar dalam setiap lini bisnis apapun industrinya. Untuk memulai karir di tengah era baru ini, ia memaparkan beberapa poin yang perlu digarisbawahi, diantaranya pahami perusahaan, diri sendiri, dan digital. “Setiap perusahaan memiliki profil perusahaan, pelajari dulu visi misi, budaya kerja di tempat tersebut, dan produk yang digeluti. Kemudian pelajari bagaimana profil perusahaan itu cocok dengan skills yang kita miliki,” tuturnya. Lebih lanjut, ia juga menyebutkan bahwa kita bukan bertanding melawan karyawan yang lain, namun dengan diri sendiri sehingga penting untuk terus belajar. “Jangan takut untuk memulai karir karena yang dibutuhkan perusahaan itu bukan karyawan yang terbaik, tetapi the best the best version of you, at the moment,” ujarnya.

Sementara itu, Arief membagikan pengalaman dan kiat-kiat menjadi entrepreneur dalam sesi yang kedua. Ia menyebutkan bahwa saat ini pandemic telah memunculkan keterbatasan-keterbatasan yang mendorong kita untuk berpikir lebih kreatif. “Kreativitas itu harus dimiliki orang dari berbagai bidang. Bukan berarti kreativitas itu hanya berlaku untuk orang dengan latar belakang design. Kreativitas itu bisa dimunculkan di semua bidang,” ujarnya. Lebih lanjut, ia menyebutkan bahwa kreativitas tidak hanya sebatas membuat produk, tetapi sitem dari bisnis itu sendiri memerlukan kreativitas, misalnya strategi marketing, manajemen keuangan yang juga membutuhkan inovasi dan terobosan. “Ready for new normal, kita lihat kesempatan ini sebagai industry kreatif baru dengan kebutuhan konsumen yang baru, tujuan bisnis yang baru, sebuah model bisnis yang baru, dan terakhir leads to service experience yang baru,” tutupnya.

Acara ini dihadiri oleh mahasiswa, dosen, dan alumni yang tertarik untuk menjadi entrepreneur serta mahasiswa yang telah mengambil mata Corporate Entrepreneurship. (SL)